Los Angeles Rams and Cincinnati Bengals will be starring in Super Bowl 2022 at sofi stadium This Sunday, February 13. This will be the 56th edition of the Super Bowl, where Matthew Stafford and Joe Burrow They will fight to keep the ring of the NFL.
This is one of the biggest sporting events of the year and because of that, it generates huge amounts of revenue. The high number of viewers causes companies to seek to invest in advertising to give a high level of global visibility.
Super Bowl 2022: How much does advertising cost?
The millions of people who watch the Super Bowl make the advertising space exuberant. Over the years, the rating increased, as did the value.
Companies that want 30 seconds of advertising during Super Bowl LVI will have to pay around $6,200,000as revealed by NBC, who will broadcast the game.
It should be noted that this figure is only the average of the offers received by the television network, since Super Bowl LVI telecast top slots sold for up to $7 million per 30 seconds.
Most ads are about a minute long, so the listed cost is doubled. But that is not the final figure to pay, since companies must bear the production costs, as well as the work team and the actors. Typically, a celebrity is paid anywhere from $500,000 to $2 million, depending on the brand and commercial.
How much did advertising cost in the 2021 Super Bowl?
In 2021, the Super Bowl was watched by more than 96 million people. In that year, companies paid $5.5 million for a 30-second commercial.