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Hertha BSC starts in the LoL Prime League

Hertha BSC is expanding its e-sports commitment to League of Legends. As the capital club announced on Thursday, the team will start in the second division of the league for German-speaking countries, the Prime League.

“By expanding our e-sports activities, we want to make the younger target groups aware of Hertha BSC in this segment as well and get them excited about our club,” says Daniel Milleg, member of the management board. He does not reveal how much the capital club is investing in the new team – which is common in the industry.

In League of Legends, the club is pursuing similar goals to its previous involvement in the e-sports discipline FIFA: the academy is intended to discover and develop future e-sports stars.

Milleg speaks of a “digitization of football cages” – the places where new football talents grow up in Berlin. The concept fits the Prime League, which is also considered a talent factory for the teams in the top European league LEC.

The team was set up with the aim of soon being promoted to the 1st division of the league. Hertha has signed players with experience as well as newcomers. “I have explained our plans to you. What is of great value to many is that you can work together as a team for longer and build something up,” says Christian “Mantik” Kopf, who is helping to build the team and is already with established German e-sports organizations how SK Gaming and Mouz worked.

E-sports ecosystem at Hertha BSC

Hertha plans to build its own e-sports ecosystem. In addition to LoL and FIFA, other titles could follow. “We see e-sports as part of youth culture, which is not only firmly established today, but will continue to grow,” says Milleg and sees a certain responsibility in it. “Our e-athletes should live and convey a responsible approach to gaming.” Shooters such as Valorant, Call of Duty or Counter-Strike are still excluded from future engagements.

League of Legends is considered the most successful e-sport in the world. The World Cup, for which Hertha initially cannot qualify, reaches an audience of millions via video streams.

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