Frölunda HC withdraws new logo after criticism

First an Indian logo, now trouble about the successor to the club crest: The Swedish ice hockey club Frölunda HC is withdrawing the new club logo that was only presented two days ago after criticism.

The situation had become untenable, said the top club from Gothenburg. After the presentation on February 2, there was an intense and loud debate in the media and social networks, in which the tone then changed.

The new coat of arms was linked to symbols from Germany in the 1930s – a comparison from which the association expressly distanced itself.

There were also reports that it was plagiarism. The club also received threats.

The new club logo will thus be withdrawn, the search for a successor stopped for the time being; the members of the association should now have more say.

Frölunda presented the new logo on February 2nd, it should actually be used from the next season. It featured a double F surrounding an H for hockey.

Since 1995, an Indian decorated with feathers had adorned the coat of arms, this symbol is to disappear along with the club’s nickname, Indians.


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