DFL boss Hopfen praises professional football’s crisis management

In her first public statement, the new DFL Managing Director, Donata Hopfen, praised how professional football was dealing with the corona crisis.

She is pleased “that crisis management in professional football is so well established in this challenging situation,” said the head of the German Football League (DFL) in a video message. After she took office on January 1, the pandemic was “of course the dominant topic so far”.

It is obvious “that the virus will continue to accompany us,” said Christian Seifert’s successor, adding with a view to the capacity limitations in the stadiums: “The goal must be for the fans to return as soon as possible.” Clubs and fans have shown “that they deal with the situation responsibly,” she said, pointing out the importance of ticket income.

In addition, the 45-year-old highlighted the most important topics from her point of view. Under her leadership, the main focus will be on the fans and the topic of sustainability, the Bundesliga will be expanded to become the most digital football league in the world and economic stability will be achieved. Hopfen also cited the renegotiation of the basic contract with the German Football Association (DFB) and the 50+1 rule as challenges.

“The Bundesliga, the 2nd Bundesliga and the 36 clubs have an undiminished appeal,” said Hopfen, “and we have to do everything we can to keep it that way.”


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